New York,
USA

New York,
USA

Design & Brand Systems, 
Interactive, 3D, Motion

Design & Brand Systems, 
Interactive, 3D, Motion

CREATIVE DIRECTOR at MEDIAMONKS, previously Design Director at R/GA

CREATIVE DIRECTOR at MEDIAMONKS, previously Design Director at R/GA

selected projects
© 2021 — 2006

selected projects
© 2020 — 2006

selected
clients

selected
clients

design & brand systems, e-com, interactive, experiential, digital, web, brand.com

Nike, Uber, Spotify, Instagram, Airbnb, Google, Facebook, Samsung, Twitter, Toyota, HP, IBM, Diesel Fragrances, Chanel N°5, Verizon, TNT, AMEX, GE, American Apparel, PayPal, Oculus, MAC Cosmetics

Nike, Uber, Spotify, Instagram, Airbnb, Google, Facebook, Oculus, Twitter, Toyota, HP, IBM, Diesel Fragrances, Chanel N°5, Verizon, TNT, AMEX, GE, American Apparel, Samsung, PayPal, MAC Cosmetics

Nike, Uber, Spotify, Instagram, Airbnb, Google, Facebook, Samsung, Twitter, Toyota, HP, IBM, Diesel Fragrances, Chanel N°5, Verizon, TNT, AMEX, GE, American Apparel, PayPal, Oculus, MAC Cosmetics

selected projects, nyc
©2021 - 2006

Nike, Uber, Spotify, Instagram, Airbnb, Google, Facebook, Samsung, Twitter, Toyota, HP, IBM, Diesel Fragrances, Chanel N°5, Verizon, TNT, AMEX, GE, American Apparel, PayPal, Oculus, MAC Cosmetics

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selected
clients

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aa_1

American Apparel
Rebrand

American Apparel
Rebrand

Art Direction, Design,
Branding

Art Direction, Design,
Branding

MediaMonks
NY 2019

MediaMonks
NY 2019

Team: Gradwell Sears, Jonny Singh, 
Frank Gouwy, Dylan Hoop

Team: Gradwell Sears, Jonny Singh, 
Frank Gouwy, Dylan Hoop

REBRANDING THE ICONIC APPAREL MANUFACTURER. Our design system is based on the shape of the logo lockup and flexible to scale across  print, packaging, web, social, commercials and retail.

Nike, Uber, Spotify, Instagram, Airbnb, Google, Facebook, Samsung, Twitter, Toyota, HP, IBM, Diesel Fragrances, Chanel N°5, Verizon, TNT, AMEX, GE, American Apparel, PayPal, Oculus, MAC Cosmetics

AA_3
A_2
title

Childish Gambino
Pharos AR

Childish Gambino:
Algorythm

AR Music Video
2019

AR Music Video
2019

MediaMonks NY,
Unity, Google

MediaMonks NY,
Unity, Google

Art Direction, Design,
Animation, 3D, UI

Art Direction, Design,
Animation, 3D

Team: Eric Wagliardo, Juan Behrens,
Justina Sung, Anthony Marefat

Team: Eric Wagliardo, Juan Behrens,
Justina Sung, Anthony Marefat

AR INTERACTIVE MUSIC VIDEO FOR CHILDISH GAMBINO. Working closely with Google and Unity we created a multiplayer experience that allows you and your friends to join Donald Glovers immersive journey.

Nike, Uber, Spotify, Instagram, Airbnb, Google, Facebook, Samsung, Twitter, Toyota, HP, IBM, Diesel Fragrances, Chanel N°5, Verizon, TNT, AMEX, GE, American Apparel, PayPal, Oculus, MAC Cosmetics

G_10_logo

Genesis.com
web

Genesis.com
Platform

Art Direction,
Design, Brand

Art Direction,
Design, Brand

MediaMonks
NY, 2018

MediaMonks
NY, 2018

Team: Gradwell Sears, Damian Lettiero,
Marias Vargas

Team: Gradwell Sears, Damian Lettiero,
Marias Vargas

GLOBAL RELAUNCH OF GENESIS.COM We reimagined the future of car e-com, from the homepage to product pages to webGL car customization. In addition we refreshed the existing brand system with a new typeface and graphical language that would make it flexible and adaptive. 

Nike, Uber, Spotify, Instagram, Airbnb, Google, Facebook, Samsung, Twitter, Toyota, HP, IBM, Diesel Fragrances, Chanel N°5, Verizon, TNT, AMEX, GE, American Apparel, PayPal, Oculus, MAC Cosmetics

G1
u_logo

Uber: Where To
web

Uber: Where To
web

Art Direction,
Design, Animation

Art Direction,
Design, Animation

MediaMonks
NY, 2018

MediaMonks
NY

Team: Chris Doe,
Catherine Lee

Team: Chris Doe,
Catherine Lee

INTRODUCING THE NEW UBER APP.  To educate users about the new product features of the uber app, we launched this immersive storytelling web experience.  The design system is based on the uber app icon.

Nike, Uber, Spotify, Instagram, Airbnb, Google, Facebook, Samsung, Twitter, Toyota, HP, IBM, Diesel Fragrances, Chanel N°5, Verizon, TNT, AMEX, GE, American Apparel, PayPal, Oculus, MAC Cosmetics

logo

Chipotle: Savor.wavs
experiential web

Chipotle: Savor.wavs
web

Art Direction,
Design, Animation

Art Direction,
Design, Animation

MediaMonks
NY, 2018

MediaMonks
NY

Team: Gradwell Sears, Johan Holwerda,
Oscar Guagnelli, Mattijs Kneppers

Team: Gradwell Sears, Johan Holwerda,
Oscar Guagnelli, Mattijs Kneppers

360° MUSIC VIDEO EXPERIENCE BY RZA .  Immersive musical and visual webGL journey into Chipotle’s 51 real ingredients. Optimized for desktop & mobile devices, we had over 8.5 million visitors.

Nike, Uber, Spotify, Instagram, Airbnb, Google, Facebook, Samsung, Twitter, Toyota, HP, IBM, Diesel Fragrances, Chanel N°5, Verizon, TNT, AMEX, GE, American Apparel, PayPal, Oculus, MAC Cosmetics

logo

Nike: Golf
App

Nike: Golf
App

R/GA,
NY

R/GA,
NY

Art Direction, Design,
3D, Animation

Art Direction, Design,
3D, Animation

CD Felipe Ferreira
AD Vitor Andrade

CD: Felipe Ferreira
AD: Vitor Andrade

RELAUNCHING THE NIKE GOLF APP.  Working closely with the nike golf brand team we redesigned the app experience from ground up. One of my highlights of the project were the badge animations.

Nike, Uber, Spotify, Instagram, Airbnb, Google, Facebook, Samsung, Twitter, Toyota, HP, IBM, Diesel Fragrances, Chanel N°5, Verizon, TNT, AMEX, GE, American Apparel, PayPal, Oculus, MAC Cosmetics

logo

American Express
US Open: Pro Walk
Experiential

American Express
US Open: Pro Walk
experiential

Art Direction, Design,
3D, Animation

Art Direction, Design,
3D, Animation

MediaMonks, NY

CD: David Estis,
Copy: Dylan Hoop

MediaMonks, NY

CD: David Estis,
Copy: Dylan Hoop

Silver Clio: Innovation
Silver Clio: Events
Bronze Clio: Partnership
Gold Stevie Winner
Silver Stevie Winner
Silver A-list Award

Silver Clio: Innovation
Silver Clio: Events
Bronze Clio: Partnership
Gold Stevie Winner
Silver Stevie Winner
Silver A-list Award

EXPERIENTIAL & INNOVATION FOR AMEX AT THE US OPEN.  Allowing fans to experience what it is like to be a pro, we created a live event activation that used 360° and hologram projections, realtime image processing and haptic playback. 

Nike, Uber, Spotify, Instagram, Airbnb, Google, Facebook, Samsung, Twitter, Toyota, HP, IBM, Diesel Fragrances, Chanel N°5, Verizon, TNT, AMEX, GE, American Apparel, PayPal, Oculus, MAC Cosmetics

logo_7
logo

Nike iD
Customization Platform

Nike iD
Customization Eco-System

R/GA,
NY

R/GA,
NY

My role:
Senior Designer

Senior Designer
web, retail, brand

Creative Director: Aaron Pollick
ACD: Paula Guntaur
Design Director: Kenji Shimomura
UX Designer: Evin Quinn 

 

CD Aaron Pollick
ACD Paula Guntaur
DD Kenji Shimomura
UX Evin Quinn 

 

RELAUNCHING THE NIKEiD CUSTOMIZATION ECO-SYSTEM. This started with the redesign of the digital platform on nike.com for mobile, tablet & desktop to the retail locations to campaigns and activations.

Nike, Uber, Spotify, Instagram, Airbnb, Google, Facebook, Samsung, Twitter, Toyota, HP, IBM, Diesel Fragrances, Chanel N°5, Verizon, TNT, AMEX, GE, American Apparel, PayPal, Oculus, MAC Cosmetics

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Misguided Lights 
CGI, short film

Misguided Lights 
CGI, short film

2012,
Germany

personal 
project

direction, animation,
shading, modeling, rendering

design, 3D,
animation

C4D, V-Ray,
Realflow

design, 3D,
animation

PERSONAL PROJECT FROM 2012 WHEN I WAS MORE INTO CGI & ANIMATION.  I created this 120 seconds CGI shortfilm for fun and learning opportunity. 

Nike, Uber, Spotify, Instagram, Airbnb, Google, Facebook, Samsung, Twitter, Toyota, HP, IBM, Diesel Fragrances, Chanel N°5, Verizon, TNT, AMEX, GE, American Apparel, PayPal, Oculus, MAC Cosmetics

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© 2021 — 2006

2020 / 2008

thanks for
scrolling

updated
Sun Aug 15 2021 11:10:14pm

New York, USA

Thanks For
Scrolling

Updated
Tue Mar 12 2020 11:10:14pm
New York, USA